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Welcome to the Telefonica Tumblelog, a not structured microblogging and linklog site focused on Internet and Online Media. Updated by GIC (Grupo Internet Corporativo at Telefonica SA). Disclaimer The views and opinions expressed on this blog do not reflect the opinions of people, institutions, companies or organizations of Telefonica, unless stated explicitly. This blog is not affiliated with, neither does it represent the views, position or attitudes of Telefonica, their clients, or any of their affiliated companies.

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Google Launching AdSense for Video

After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

Last October, Google started letting AdSense publishers include YouTube videos as ads on their sites. Last week the company announced that it is experimenting with running video ads on its own search results pages.